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Pay Per Click for Start-Ups & New Businesses

Getting the ball rolling on a new business venture is never easy. Finding the budget is difficult and finding a marketing budget is even more difficult. At Digital Spotlight our founders come from a background of start-ups, with experience in the tech/online industry as well as brick and mortar businesses. Having been in the situation ourselves we can understand the dilemmas that you will face and can help you make the right decisions, not only from a search engine marketing point of view but also from an outsider’s point of view.

PPC advertising, through Google, Bing, Facebook and LinkedIn can be a particularly useful tool for start-ups. a business can create their marketing plan by looking at estimated search traffic for a niche in a certain geographical area and estimated average cost-per-click.

Armed with this information, the business could accurately estimate that with 10,000 searches a day, they could drive 100 visits to their website at a cost of $1 per click, costing them $100 in total. With a conversion rate of 2% they would average 2 new clients a day, generating revenue of roughly $1,000. This is clearly a no brainer.

We aren’t saying all businesses will work like the example above, but the advantage of PPC advertising to start-ups is that you only pay when someone has typed in a phrase that is very relevant to you.

PPC is a great tool for start-ups too because it will inevitably take time to start ranking near the top of the natural search engine rankings. Domain age is one of the factors included in search engine algorithms which can make speedy movement up the SERPS difficult for start-ups. Whilst it’s important not to silo PPC and SEO, we would usually recommend a higher initial PPC budget that is reduced as SEO performance increases and rankings start to improve.

If you are a start-up, in any industry, and could do with some advice on whether PPC would be beneficial to your business, then contact us. We understand that the budget is not always available, so let us analyse your business, the market and the potential of PPC and give you an open and honest appraisal about the potential for PPC advertising to make you money.