In order to put together an SEO strategy that fits into the global needs of your organisation, these are the areas we look at and work on:
International Technical SEO
We will audit your site(s) and give recommendations to ensure they follow international SEO best practice. Implementation of correct hreflangs, meta language tags, correct geolocation settings, etc are pivotal to success.
Local Audience Intent Research
You need to understand the market you want to target. You need to understand what they talk about, what they care about and how they behave online. It is not enough with translating a keyword research done for the Canada market.
International Site Structure
Separate ccTLD? Subfolders? Subdomains?
Are you targeting only different languages or also different regions with the same language? How does your international content fit within your current website?
We identify the best solutions depending on your wider international goals.
Competitor Analysis
Knowing your competition is an essential part of any SEO strategy and can help you better understand the local market you want to target. Who are they? What do they offer and how? What keywords they target? What type of content works for them?
Content Transcreation
Your content needs to feel local and produced in-market. It needs to resonate with each audience and in every location your business is trying to reach, in tone of voice and imagery. Your impact will increase by speaking to your audience in a native voice, colloquial, culturally appropriate and on brand across the globe.
On page Optimisation
Based on our local research we give recommendations, not only on the type of keywords you should be targeting and using on your meta data, but also what type of content you should be writing about and what format works best for your local audience.
Link Aquisition
Building links for different countries is an extremely complicated task due to language barriers, cultural differences and different industry behaviour. However, this is pivotal for the success of any International SEO strategy so we use our local insights to provide a local strategy for each of your target markets.
We understand the SEO challenges of a Global Organisation
Multimarket
Managing multiple websites and the need of local level insights are always challenging
Standards & Processes
For a global organisation, the need of having a strong set of standards, best practices and roll-out processes across multiple markets is a must.
Knowledge & Skills
There is always a varying level of knowledge and skills across markets and regions in any global organisation. We can help even them out.
Data & Reporting
Reporting on traffic and ranking data across different markets that might have different kpis requires a centralised measurement dashboard.
Governance
Supporting the shared journey towards digital excellence requires a rigorous operating rhythm amongst global, regional and local level. Good account/project management is essential.
Our Approach to International SEO
We have a very strong partnership with SDL Language Services, global leader in language translation and content optimisation with 66 offices in 41 countries.
Together, we are enabling companies to create meaningful digital journeys and form important emotional connections with their global customers by empowering the creation and delivery of relevant, optimised and personalised content that is also optimised for SEO.
The main challenges in the digital marketing industry (especially SEO) is the fact that global campaigns involve multiple languages, stakeholders and processes. Very often local insights get lost in translation. Passion and SDL are working together, applying machine learning in the process so the chance of human error is smaller. This means rolling out our global SEO services for brands will be more local insights led and also easily scalable.
Combining Human Understanding with Machine Learning we create global campaigns that are scalable and full of local insight.
Our approach to Global SEO can be flexible depending on the needs of your organisation, but we believe in having a strong centralised global strategy, that can be executed centrally by ourselves, or by your local offices under our guidance.
Global Strategy
– Develop web & SEO strategy
– Keyword research
– Content strategy and development
– KPI & Dashboard development
Local Activation
– SEO execution from local offices
– Keyword localisation
– Content localisation
– Market level reporting and optimisation
Global Activation
– SEO execution from Digital Spotlight
– Keyword localisation
– Content localisation
– Market level reporting and optimisation
We’re an agency experienced in international SEO, with several successful campaigns under our belt. Now partnered with SDL, we can offer more local insights across all languages and markets worldwide, and the same high quality International SEO Services.
So if it’s all sounding like a bit much, get in touch and let’s see how we can make you more visible across the world.