Analytics Configuration & Audit That Gets You The Spotlight
A correct analytics set-up can be the defining factor in whether an SEM campaign is successful or not.
When we take over an existing analytics account it has more than likely been configured incorrectly – whether the code has been added incorrectly, the old non-asynchronous code is still being used, there are no filters/they have been added incorrectly, there are coding conflicts distorting data or the code has only been added on a limited number of pages.
Most of the time the software is not being utilised to its full extent – Google analytics is always developing and being updated and keeping up-to-date with these changes can be a job in itself, but it’s certainly worth it. There are dozens of useful tools and features within Google analytics that will help analyse your data and aid you in making well-informed decisions.